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Thursday, November 29, 2012

How Banner Advertisements Will Help Your Website Make Money

Using articles to make money through affiliate website, you need to review effective ways of promoting your site in order to attract more traffic and eventually sales. There are many ways to promote your website online but one of the most effective ways I have found is by using banner advertisements.

I hear you asking me already how can banner advertisements help me and my website generate traffic? Banner ads can bring visitors from other sites, the banner ads, if created artistically, can be attractive to viewers and when they click on your banner they get redirected to you website. If your website has been created correctly your viewers when they arrive will find a good quality website where they will want to stay and explore.

However, be aware that banner advertisements can end up being quite expensive especially if you are promoting on high traffic sites so you need to be sure the advertisements are going to pay dividends. But in saying that it may well be a faster way to see real returns from your website. It could indeed speed up the process of attracting viewers to your site and more beneficial to you rather than waiting on SEO techniques to bring your site to the top tier in search engine results.

There are websites out there in the cyber world where you are able to embark on a journey of banner exchange with other websites. What happens in these instances is that if you put their banner on your site they will reciprocate and put your banner on theirs. Using the free version can create issues of its own by not only cluttering your site but unless you vet the reciprocal site could easily compromise your online reputation. These could also be a distraction for your viewers and you could find that your sales drop as the banners are distracting your viewers from your affiliate links. Also be aware of swapping banner links with sites that I call "Banner Farms". These are websites with little or no content but really a directory of banner links. These sites will have no beneficial effect on your site and could be quite detrimental in the long term by taking traffic from you.

So in summary if you take the low cost option then do extensive research on your reciprocal sites, do not go cheap and end up worse off than when you started on your banner journey. However care also has to be taken if going the paid route as you need to ensure the paid site does get the traffic that they say they do and that your paid banner is placed so it is attractive to viewers to encourage clicks.

Online Banner Ads - 5 Tips to Make Your Banner Ads More Effective for Your Small Business Online Advertising With Banners Tips for Using Local Internet Advertising Do You Need to Use a Banner to Get Good Traffic?

Fast and Affordable Advertising Is Online

There is not one company that doesn't need advertising of any sort. Although, cost is something that is definitely considered. Companies won't want to pay more for advertising than they need to. Online advertising is becoming a more popular way for companies to get their names known to more people. Actually, it's a much wider audience that you can be talking to, since from about ten years ago, it was estimated that seven hundred fifty million people have access to the internet! Imagine just getting one percent of that audience. And of course, the number of people that connect to the internet have definitely grown since then!

The only way that a company can grow their audience of possible customers is by getting more people to know about the company. What better way to do that than by getting their name out on the internet by networking online? While traditional advertising requires passing out business cards, pamphlets, or flyers. What a business owner usually does is to talk to people and get them interested in their business. How much better to have them get their name and story out than to put it out on the internet, 24/7. Social media networks allow companies to do this really fast. Once a company becomes a member of a social network, it has access to all the members, just as they have full access to any information that is put online. Just that simple connection makes the company more real, not just another name spotted online.

It's a much better way than just putting out a small blurb or part of a concept about the company. Having a website or a page online lets the customer find out much more. It could share the story of the company, photos and descriptions of products, plus allow the satisfied customers a way to express what they feel. It's also a way that potential customers can see how dissatisfied buyers are dealt with, which allows them to judge customer service for themselves. All in all, online advertisements are what a company can use more of to build up their customer list as well as reach out to increase their market share.

Banner Advertising - Simple Design Programs For the Beginner

Choosing for the right internet marketing strategy is a very tough decision. Why? With all the available information that would either intimidate or overwhelm a beginner, he wouldn't know where to start. A particular internet marketing strategy may have various effects on different online businesses. In fact, there is no specific strategy that works easily to everyone. Smart internet marketers take their time to choose any internet marketing strategy. They familiarize everything about the advertisement so that they would know if their money has been spent wisely.

Advertising has always been a part of marketing. Years ago, a company would invest in sky scraping billboards, radio advertisements or print ads just to capture their market. Right now, they still do it but because of its fading luster, they are now diversifying into more effective strategies. They either go for merchandise advertising or ONLINE BANNER ADVERTISING.

Online banner advertisement can be posted in various websites. It is very important to know its rate, including how much you will be paying for it and the results it may give back to you. The "cost per click" is the first kind of banner rate you must know. Here is an example. If your banner has been hit for about 10 times in this month, the ratio of your click through will amount to 0.10%. However, if there are some companies that will offer same click rate and it costs lower, then it is better to grab that offer.

The next kind of banner advertisement rate that you must know is the "cost/unique visitor". Here is an example. If the website has the sum of 8 page views each month and the sum of impressions each month is 800 000, so the sum per month is 100, 000.

The next kind of banner advertisement rate is the "conversion rate". This kind of rate shows the number of people who clicked and saw the banner and bought what the banner has been advertising.

It is important to estimate your banner advertising rate so that you can assure that your online marketing expenditure was spent carefully. Know more about your internet marketing strategy and be one of the smart internet marketers today. Use banner advertising to leverage your online strategy to gain more traffic and sure hits! See you at the top!

Top 5 Mistakes AdSense Publishers Make

You will hear from many successful internet marketers that Google AdSense is an excellent program for generating revenue for your website with little effort and maintenance. Profiting from Google AdSense can be easy if you know and comply fully with AdSense terms of service, and avoid common AdSense website mishaps and problems. Here are the top 5 AdSense mistakes made by web publishers:

#1. Knowledge of AdSense Terms of Service

Knowledge of AdSense terms of service is where many new to publishing and advertising on the Internet make their first serious AdSense mistakes so we have rated it as number 1 in our list of the top 5 mistakes AdSense Publishers make.

Many apply and have AdSense ads on their sites without actually reading the terms of service refer to it as TOS. Unfortunately, this lack of understanding can lead to termination. Once you are banned from Google AdSense, you will have a difficult time trying to get reinstated. Google consistently changes their policies and they are harsh as well as greedy. Lack of knowledge is no excuse. If they deem your site is in disarray or displays negligence of proper maintenance such as broken links, they may issue warnings or shut you down. Therefore, of all the rules and policies on the Internet, AdSense TOS is probably one of the most important to stay current on. It is important to note that AdSense terms and conditions may vary as to your Country and billing address. Be knowledgeable and change your sites as required to ensure you are in compliance to maintain AdSense membership and income potential.

#2. Solicit Clicks

Another one of the terrible sins under AdSense mistakes is for you to click on one of the ads placed on your site. As well, you cannot promote or solicit clicks from others, use automated tools or software designed to click on ads. Fraudulent clicks are strictly prohibited. Do not enlist your sites on traffic exchange or auto-surf programs. Google investigates clicks and those suspicious can result in no money and a lifetime ban. Occasionally, someone may illegally click your ads to get you banned. Report immediately and consider temporarily disabling the AdSense ads until Google has researched the AdSense problems and you have been cleared of any negligence. If you must check the ads appearing on your site, use the Google Preview Tool. Using click tracking software is highly recommended as a good marketing tool such as testing ad placement and to follow where clicks are originating.

#3. Change the AdSense Code

You do have options with optimizing and customizing your AdSense ads. Many feel that placement of AdSense ads is critical to success. Color must complement your web page so pay attention to detail such as the color of background, borders and text. You also must adhere to the number of AdSense ads you can place on your site. However, you can never make any changes to the actual ad or the code which Google has provided. This is absolutely forbidden and another violation of the TOS. Your website is only hosting the ad from another advertiser with the hopes that they, Google and you will make money from visitors to your site whom click on the particular ad.

#4. Multiple Google AdSense Accounts

Only one AdSense account per individual or business entity is allowed. If you are caught with more, you will be banned and not just on the one account but all accounts. That is a huge loss of potential revenue, thus not worth the effort of trying to outsmart Google. You can have as many websites as you want under the one account. While you apply with a primary website, you are not restricted to adding more non-related websites later. Google AdSense accounts are not transferable, assignable or resalable.

#5. Placing Ads on Content and Other Web Pages

Here is another common mistake that many AdSense publishers make. They do not truly understand what a content page is, what can be displayed on this page or how it can be displayed. Google does not accept about me websites, disorganized sites such as those with broken links, or sites which do not have enough original content. Content pages should contain "keywords" related to the theme of your website. These keywords are what will drive visitors to your site, read your information and interest the visitor in clicking on one of the related AdSense ads. This content should be unique and original, on topic with the theme of your site. It cannot be stolen, copied from another unless of course with permission. Copyright laws must be obeyed which includes images, videos and graphics. Content pages are not welcome or thank you pages, login registrations, gateways, emails, or pop-ups. If in doubt, do not put the AdSense code on the page.

As well, you cannot place your images next to ads which could mislead or confuse visitors or block the visibility of the AdSense ads with pop-ups for example. Lastly, you cannot have content that is of pornographic nature, hate-related, violent or illegal activity.

Your content pages may be designed for the primary source to generate AdSense income, or you may have another purpose but also want the earning potential of a passive income from AdSense, however to succeed, you must have interesting, original and "keyword" rich content that will attract and engage the visitor. You want this visitor to stay and click on those ads which will eventually lead to Google sharing the wealth and mailing you funds. And if you should get yourself banned due to violations of AdSense terms and conditions, do not despair. There are alternatives to Google AdSense which can also generate income for your sites.

How Ad Server Technology Benefits The Advertiser As Well As The Customer

Anyone who has spent any time on the internet has definitely seen come across online ads. Indeed, they are just about everywhere online today, from video sites, to during "commercials" on online TV shows, to on random websites.

But why? Why are ads all over the internet? The reason is because online advertising is effective! Unlike TV ads where the viewer can simply fast forward past them, online ads will be seen by anyone who visits the website which contains them.

Online ads are profitable both for the people that display them as well as for the people who advertise with them. If you have a website, you can agree to put ads on your site in exchange for payment from the advertiser any time someone clicks on one of the ads. You are in essence letting the advertiser borrow space on your site.

The ads can be profitable to the advertisers as well, because they get more people exposed to the product. Consider the situation where you are displaying ads on someone's site and agree to pay them 50 cents each time someone clicks an ad. Now say 100 people click your ad (costing you $50), but of those 100 people, 2 of them buy a product for $300. You've just made $600 with an expense of $50, for a net profit of $550. And the person letting you advertise on their website made $50 without even really doing anything. It's a win-win situation!

This is all possible through ad servers, which are the computers on which the ads and all the related software exist.

Simple to Use Banner Advertising Suggestions

Banner advertising can work magic for your business with regards to visitors. You'll be able to have a full campaign started in a matter of hours with nearly immediate final results. To be able to encounter these kinds of final results it's essential to keep these ideas in mind.

No banner ad campaign will likely be effective with out a strong name to motion. An efficient name to motion is essential to get the desired outcome if you want guests to click on the ad. Let them know why they need to click on to get them to do it. An effortless method to improve your click on through rate would be to make positive that the name to motion leads to one thing that provides instant gratification. In other words, you'll be able to provide some thing totally free and advertise it with your banner ads, so that you simply can collect leads and then later on get back to them. The name to motion should be particular so your audience knows the motion you would like them to take.

Do not make an effort to sound too mysterious, but instead be as straightforward as achievable. The second suggestion is which you need to only have one provide in your ad and not multiple delivers at one time. This will improve your possibility for success due to the fact this only provide need to get the attention of your customer if you stick with it. Several new banner advertisers make the mistake of targeting 2 or even three provides with one banner ad. This strategy usually does not work and you shed money within the end instead of being able to save it. You do not want to get your guests frustrated and trigger them to shed the site. So the more focused your ad is, the much better will likely be the click on through rate.

Last, but not least; whenever you create your ads, ensure that they match with the web page that they'll be placed on. In other words, if you're not heading to focus on easy things like the color co-ordination with the page, then your ads are heading to appear out of place.

So if you are heading t promote the exact same thing on five special pages, then you need to make an effort to make them every have a distinct appear for their individual pages. This may possibly seem like a straightforward tip but it can assist you a fantastic deal within the lengthy run.

In general these little tips have made us see that getting a large response from banner advertising entails consistent difficult work. There will probably be instances when you'll see your ad views and conversions to fall and rise, but make an effort to make a mental note and enhance as you go along.