Choosing for the right internet marketing strategy is a very tough decision. Why? With all the available information that would either intimidate or overwhelm a beginner, he wouldn't know where to start. A particular internet marketing strategy may have various effects on different online businesses. In fact, there is no specific strategy that works easily to everyone. Smart internet marketers take their time to choose any internet marketing strategy. They familiarize everything about the advertisement so that they would know if their money has been spent wisely.
Advertising has always been a part of marketing. Years ago, a company would invest in sky scraping billboards, radio advertisements or print ads just to capture their market. Right now, they still do it but because of its fading luster, they are now diversifying into more effective strategies. They either go for merchandise advertising or ONLINE BANNER ADVERTISING.
Online banner advertisement can be posted in various websites. It is very important to know its rate, including how much you will be paying for it and the results it may give back to you. The "cost per click" is the first kind of banner rate you must know. Here is an example. If your banner has been hit for about 10 times in this month, the ratio of your click through will amount to 0.10%. However, if there are some companies that will offer same click rate and it costs lower, then it is better to grab that offer.
The next kind of banner advertisement rate that you must know is the "cost/unique visitor". Here is an example. If the website has the sum of 8 page views each month and the sum of impressions each month is 800 000, so the sum per month is 100, 000.
The next kind of banner advertisement rate is the "conversion rate". This kind of rate shows the number of people who clicked and saw the banner and bought what the banner has been advertising.
It is important to estimate your banner advertising rate so that you can assure that your online marketing expenditure was spent carefully. Know more about your internet marketing strategy and be one of the smart internet marketers today. Use banner advertising to leverage your online strategy to gain more traffic and sure hits! See you at the top!
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