There is not one company that doesn't need advertising of any sort. Although, cost is something that is definitely considered. Companies won't want to pay more for advertising than they need to. Online advertising is becoming a more popular way for companies to get their names known to more people. Actually, it's a much wider audience that you can be talking to, since from about ten years ago, it was estimated that seven hundred fifty million people have access to the internet! Imagine just getting one percent of that audience. And of course, the number of people that connect to the internet have definitely grown since then!
The only way that a company can grow their audience of possible customers is by getting more people to know about the company. What better way to do that than by getting their name out on the internet by networking online? While traditional advertising requires passing out business cards, pamphlets, or flyers. What a business owner usually does is to talk to people and get them interested in their business. How much better to have them get their name and story out than to put it out on the internet, 24/7. Social media networks allow companies to do this really fast. Once a company becomes a member of a social network, it has access to all the members, just as they have full access to any information that is put online. Just that simple connection makes the company more real, not just another name spotted online.
It's a much better way than just putting out a small blurb or part of a concept about the company. Having a website or a page online lets the customer find out much more. It could share the story of the company, photos and descriptions of products, plus allow the satisfied customers a way to express what they feel. It's also a way that potential customers can see how dissatisfied buyers are dealt with, which allows them to judge customer service for themselves. All in all, online advertisements are what a company can use more of to build up their customer list as well as reach out to increase their market share.
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